Visscher Seafood Group Announces Name Change to Norwegian Seafood
New identity emphasizes integration and unity within the group.
Urk, The Netherlands – May 6th 2025 – Visscher Seafood Group today announced a strategic decision to rename the parent company and all subsidiary entities as Norwegian Seafood. This significant rebranding follows the acquisition of Norwegian Seafood AS in 2023.
CEO Tim Brouwer explained the rationale behind the change:
“We were fortunate to inherit the Norwegian Seafood name through our 2023 acquisition. Our Norwegian division now represents over 60% of our total revenue, and for our group more than 90% of our raw material is sourced from Norway. This feels like the perfect moment to adopt this powerful name company-wide. Furthermore, this step marks an important milestone in our goal to create one unified, strong company with a clear identity and purpose, providing clarity and synergy across our operations. ‘Visscher’ will continue to be a valued and distinctive brand within our portfolio.”
This decision underscores the group’s commitment to integration and cooperation, aligning all operations under a single, compelling brand.
Contact details:
Anne-Gees Brands
+31 527 68 14 21